Tutorials > Mobile App Marketing 101
Learning mobile app marketing is like exploring a new world of marketing. 🚀 From improving app store pages to joining startup directories, contributing guest posts, and using paid ads – and in the end, cracking the ASO(App Store Optimization) will be covered! ✨
ASO Essentials
App Store Optimization(ASO) is not directly linked to backlinks or SEO traffic but improving the SEO of your App Store or Google Play Store pages will increase your app traffic and indirectly it will boost up your ASO. Because of that, we are going to start with SEO tactics and then dive into other marketing channels.In the world of SEO, If you're not familiar with terms like "App Store Optimization(ASO)", "Link Strengths" or "follow/nofollow," feel free to read the following for some background information. However, you can also dive right in to App Store Optimization(ASO), Foundational Backlinks, Startup Directories, Guest Blog Posts, Paid Ads and get started! 🏄
What is App Store Optimization(ASO)?
App Store Optimization is the process of improving your mobile app's visibility on mobile application stores as App Store and Google Play Store. App Store and Google Play Store are the two main mobile application stores but ASO will also work in such as similar way as these for other application stores such as Samsung Galaxy Store, Amazon Appstore and Huawei App Gallery. By increasing the visibility of your application, the goal is to get more app downloads and getting more conversions and making more 💰 online!
The common items to consider for improving ASO across different mobile application stores can be counted as the following:
- App name and title
- Keywords in the store page(Description, category etc.)
- App Description
- Downloads Number
- Ratings and reviews
- Uninstall rate
- Application update frequency
How beneficial is ASO for my app?
When we look at the data of how mobile apps perform and how they get the most of the downloads, the data is pretty clear on that. 82% of the mobile app users download the apps by either browsing the app stores themselves or taking recommendations from mobile application stores.
App Store Optimization(ASO) in more detail will be covered in the App Store Optimization(ASO) documentation in the features section of React Native Starter AI's documentation.